Northern Belle (Marketing)
Marketing
In 2018, Cameron Pitts was appointed as the Marketing Manager for the Northern Belle. Over the years, he single-handedly transformed the brand, managing all creative output for both Northern Belle and its sister company, West Coast Railways. This encompassed branding, publications, digital campaigns, and marketing materials, elevating the train’s status to the pinnacle of British luxury travel. From email communications to photography, videography, and brand storytelling, Cameron was the sole creative force behind what is now Britain’s most prestigious train experience.
The full-scale marketing transformation of Northern Belle included branding, email campaigns, social media, publications, and video production. For those interested, conversion rates and marketing impact reports are available upon request.
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