social media management is running a place's instagram and the rest of it week to week: planning, posting, replying and keeping it looking like the house. the team gets on with hospitality, and the feed stays current through a busy season, a quiet january and a change of chef.
content creation is the photography, film and graphics that fill the feed. because the branding, the pictures and the films come from one place, a post looks like the hotel or restaurant it came from rather than a separate social media style. made in batches, so there is always something ready to go out.
content strategy decides what a place posts, how often and to what end: covers midweek, rooms in february, private hire, an event that needs filling. built on who the guests actually are and what they respond to, and written down so it survives a change of staff.
creator and influencer partnerships put a place in front of the right people through someone they already trust. chosen for the audience rather than the follower count, briefed properly and hosted well, so what goes out looks and sounds like it belongs to the place rather than an advert.