press and pr is getting a place written about: the guides, the magazines its guests read, the local paper, the listings that still fill a weekend. the story written, the press pictures prepared and sent to the people who actually cover this trade, without inventing a history the place does not have.
print advertising still earns its place in hospitality: the county magazine, the food guide, the programme, the village newsletter. press ads that say one true thing clearly, with a picture worth stopping for, set to each publication's specification. radio and television planned and produced when the brief asks for it.
seo, search engine optimisation, decides whether a place appears when someone searches for a hotel, restaurant or bar nearby. the technical health of the site, titles and descriptions, structured data, the google business profile, local listings and the words on the page, written so people, search engines and the new assistants all understand them.
ppc and paid social are the paid adverts on google, instagram and facebook. set up, written and designed, aimed at the people most likely to book, with the spend watched week to week. it earns its keep on launches, quiet midweek covers, last minute rooms and events that need filling.
email automation and crm keep a place in touch with the guests it already has: the welcome, the birthday, the newsletter, the quiet reminder to book again. the list set up properly and the emails running on their own, in the house voice. it is the cheapest booking a place will ever take.
analytics tells a place what is actually working: which pages lead to bookings, which posts bring people through the door, where the advertising money goes. the tracking set up properly and reported in plain english, so the next decision is made on what happened rather than on a feeling.
launches, openings and campaigns pull everything together for the moments that matter: an opening, a refurbishment, a new menu, a season, an anniversary. planned, made and run across print, press, social and email, so a place opens with people already talking about it rather than hoping they notice.